The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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The 22 Immutable Laws of Branding
Author: Al Ries
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Marketing Warfare: 20th Anniversary Edition
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Positioning: The Battle for Your Mind
Author: Al Ries
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The Fall of Advertising and the Rise of PR
Author: Al Ries
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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A Genie`s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout
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Marketing Warfare
Author: Al Ries
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
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Fundamentals of Corporate Finance Standard Edition + SAndP Card + Student CD
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Jack Trout on Strategy
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The New Positioning: The Latest on the World's #1 Business Strategy
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Business Ethics: Stakeholder and Issues Management Approach
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Differentiate or Die: Survival in Our Era of Killer Competition
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Managerial Economics
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Author: Al Ries
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Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies
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Big Brands Big Trouble: Lessons Learned the Hard Way
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Quantitative Decision Making with Spreadsheet Applications (with CD-ROM)
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Horse Sense: How to Pull Ahead on the Business Track (Plume)
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Corporate Entrepreneurship: Entrepreneurial Development within Organizations
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout
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Horse Sense: The Key to Success Is Finding a Horse to Ride
Author: Al Ries
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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