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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius : Jack Trout



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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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 The 22 Immutable Laws of Branding
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 Positioning: The Battle for Your Mind, 20th Anniversary Edition
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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 The New Positioning: The Latest on the World`s #1 Business Strategy
The New Positioning: The Latest on the World`s #1 Business Strategy
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 Differentiate or Die: Survival in Our Era of Killer Competition
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Jack Trout on Strategy
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 Marketing Warfare: 20th Anniversary Edition
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 The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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Bottom-up Marketing
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 Big Brands Big Trouble: Lessons Learned the Hard Way
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
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 Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
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 Big Brands Big Trouble: Lessons Learned the Hard Way
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